Connect a planning decision to evidence.

This collection examines scientific publications that can change a method, schedule or measurement rule. Each analysis states what to retain, what to verify and what cannot be generalised.

01 / Directory

Available analyses

Review the validated analyses here before changing a plan, a measurement or an execution protocol.

Scientific analysis

Defending a marketing budget before a committee

A committee does not have to accept a figure on a promise. It should trade off the consequences of several envelopes, their full cost, their critical assumptions, the required capacity and their reforecast rule. The dossier below turns the literature into a decision page without importing the returns observed by Alibaba or Ant Group.

11 August 2026

02 / Method

Check before applying

01
Start with the decision
Each analysis addresses a precise planning decision.
02
Read the method
The sample, variables, period, protocol and limitations determine its scope.
03
Compare contexts
The studied context is compared with the market, the channel and the horizon of the plan concerned.
04
Connect to action
The conclusion states what can change in the plan and what remains to be checked.