Templates · produce a deliverable
Templates that retain the links in the plan.
Each template shows a completed example, the required fields, the blocking check and the decision produced before download. Choose by deliverable, not file format.
- 01MOD-01
Marketing plan canvas
Canvas template to connect objectives, initiatives, budget, capacity, schedule, KPIs, risks and review on a single page.
- 02MOD-02
Framing brief
Brief template to specify mandate, scope, baseline, constraints, available data and open decisions before planning.
- 03MOD-03
Assumptions register
Template to document each assumption, its source, its confidence, its impact, its invalidation threshold and its verification date.
- 04MOD-04
Objectives tree
Tree template to connect business outcome, marketing objective, levers, initiatives and indicators without confusing activity with result.
- 05MOD-05
KPI dictionary
Dictionary template to define formula, unit, source, frequency, owner, thresholds and the action attached to each KPI.
- 06MOD-06
Initiative portfolio
Template to compare contribution, evidence, full cost, workload, risk, reversibility and dependencies of marketing initiatives.
- 07MOD-07
Prioritisation matrix
Matrix template to weight criteria, score the options, test sensitivity and justify a priority order.
- 08MOD-08
Stop-doing list
Template to document the activities to stop, the resources freed, the dependencies, the exit costs and the residual risk.
- 09MOD-09
Zero-based budget
Zero-based budget template to justify each expense by its decision, its alternative, its contribution and its opportunity cost.
- 10MOD-10
Full-cost budget
Template to add up purchases, production, technology, data, internal time, coordination, contingency and exit costs.
- 11MOD-11
Capacity plan
Capacity template to compare net availability, requested workload, scarce skills and bottlenecks by role and by period.
- 12MOD-12
Budget scenarios
Template to compare constrained, central and reinforced scenarios by contribution, full cost, capacity, lead time, risk and reversibility.
- 13MOD-13
Marketing roadmap
Roadmap template to sequence work packages, milestones, owners, dependencies, buffers and gate decisions over time.
- 14MOD-14
Dependency map
Template to document prerequisites, upstream-downstream links, owners, required dates, fallback options and the impact of a delay.
- 15MOD-15
RACI matrix
RACI template to assign the delivery owner, the approver, the contributors and the people informed for each deliverable.
- 16MOD-16
Decision-rights matrix
Matrix to specify decision, threshold, proposer, decision-maker, required evidence, response time, deputy and escalation rule.
- 17MOD-17
Performance review
Review template to compare planned, actual, variance, cause, decision, owner and deadline without confusing comment with action.
- 18MOD-18
Reforecast
Reforecast template that retains the initial plan, actuals to date, estimate to complete, new forecast, variance, cause, decision and version.