External spend
List purchases and services.
Taxes and currencies are consistent.Structured template · MOD-10
Full-cost marketing budget to download: fields and controls
Decision question
What is the initiative’s real cost beyond the supplier invoice?
Editable CSV file
The template’s required fields.
This file is used to compare options using one shared cost convention. The related guide page explains the method. Here, the scope is limited to the columns, checks and example needed to complete the deliverable.
Internal workload
Value days by role.
The valuation rate is documented.Coordination
Include approval, rework and steering.
Cross-functional workload is not omitted.Contingency
Bound cost uncertainty.
The percentage and its base are visible.Example structure
A concrete reading before completing the file.
| Item | Base | Contingency | Total |
|---|---|---|---|
| Media | €80k | 5% | €84k |
| Team | €42k | 10% | €46.2k |
Checks before use
- Same period
- Same currency
- Internal time included
- Total = (external + internal + coordination) × (1 + contingency) + exit, without intermediate rounding
Counter-example
Completing “External spend” without satisfying “Taxes and currencies are consistent.” creates a present but unacceptable deliverable. The row must remain blocked until corrected.
Editable resource
Download the template and retain its history.
Editable CSVDownload the full-cost budget↓Review the example and acceptance criteriaOriginal planning template. The example values are neither a benchmark nor an automatic recommendation. Adapt units, thresholds and ownership to the scope that was actually decided.
Template traceability
Editorial revision of this page.
Revision 1.1
- Reviewed on 22 August 2026
- Editorial owner: Marketing Plan in Action
- Counter-example, blocking check and visible history added.
- This revision describes the page; the CSV retains its own version field when present.
Explore the method