Activity
Name precisely what is ending.
The stopping scope is unambiguous.Structured template · MOD-08
Marketing stop-doing list to download: fields and controls
Decision question
What must be stopped to make the plan genuinely executable?
Editable CSV file
The template’s required fields.
This file is used to stop, reduce or maintain an activity with a date and an owner. The related guide page explains the method. Here, the scope is limited to the columns, checks and example needed to complete the deliverable.
Rationale
Connect the stop to a trade-off.
The rationale is not merely a lower preference.Resources released
Quantify recovered budget and workload.
Availability is dated.Exit
Manage dependencies and residual risk.
An owner is accountable for closure.Example structure
A concrete reading before completing the file.
| Activity | Budget released | Dependency | Stop date |
|---|---|---|---|
| Monthly webinar | €18k | Platform contract | 30 September |
| B2C newsletter | 12 d | Consent database | 15 October |
Checks before use
- Dated saving
- Exit cost included
- Dependencies addressed
- Closure evidence
Counter-example
Completing “Activity” without satisfying “The stopping scope is unambiguous.” creates a present but unacceptable deliverable. The row must remain blocked until corrected.
Editable resource
Download the template and retain its history.
Editable CSVDownload the stop-doing list↓Review the example and acceptance criteriaOriginal planning template. The example values are neither a benchmark nor an automatic recommendation. Adapt units, thresholds and ownership to the scope that was actually decided.
Template traceability
Editorial revision of this page.
Revision 1.1
- Reviewed on 22 August 2026
- Editorial owner: Marketing Plan in Action
- Counter-example, blocking check and visible history added.
- This revision describes the page; the CSV retains its own version field when present.
Explore the method