Marketing capacity plan to download: fields and controls

Decision question

Do the teams really have the time and skills required?

Editable CSV file

The template’s required fields.

This file is used to rephase, reduce, outsource or reinforce before committing the plan. The related guide page explains the method. Here, the scope is limited to the columns, checks and example needed to complete the deliverable.

Gross capacity

Calculate working days by role.

The period is identical.

Unavailability

Subtract absence and recurring work.

Assumptions are sourced.

Demand

Add up initiative workloads.

The same unit is used.

Gap

Make the bottleneck visible.

A decision addresses every negative gap.

Example structure

A concrete reading before completing the file.

Illustrative example to replace with plan data.
Role	Net capacity	Demand	Gap
Content	68 d	82 d	-14 d
Acquisition	54 d	49 d	+5 d

Checks before use

Consistent period
Net capacity = gross − absence − recurring work − coordination
Demand expressed in the same unit
Bottleneck assigned

Counter-example

Completing “Gross capacity” without satisfying “The period is identical.” creates a present but unacceptable deliverable. The row must remain blocked until corrected.

Editable resource

Download the template and retain its history.

Editable CSVDownload the capacity plan Review the example and acceptance criteria

Original planning template. The example values are neither a benchmark nor an automatic recommendation. Adapt units, thresholds and ownership to the scope that was actually decided.

Template traceability

Editorial revision of this page.

Revision 1.1

Reviewed on 22 August 2026
Editorial owner: Marketing Plan in Action
Counter-example, blocking check and visible history added.
This revision describes the page; the CSV retains its own version field when present.

Explore the method

GuideBuild the capacity planApplication in the marketing plan GuidePlan under constraintsApplication in the marketing plan