Marketing RACI matrix to download: fields and controls

Decision question

Who executes, who approves, who contributes and who must be informed?

Editable CSV file

The template’s required fields.

This file is used to validate responsibilities before launching the work package. The related guide page explains the method. Here, the scope is limited to the columns, checks and example needed to complete the deliverable.

Deliverable

Name a verifiable output.

The row does not describe a generic role.

Responsible

Identify who executes.

At least one responsible person is named.

Approver

Name the final authority.

Only one approver per deliverable.

Contributors

List the required inputs.

Their contribution is expected by a date.

Example structure

A concrete reading before completing the file.

Illustrative example to replace with plan data.
Deliverable	R	A	C
Campaign brief	Campaign manager	Marketing director	Sales
Measurement plan	Marketing ops	Data lead	Finance

Checks before use

At least one R
One unique A
Contributors dated
No row without a deliverable

Counter-example

Completing “Deliverable” without satisfying “The row does not describe a generic role.” creates a present but unacceptable deliverable. The row must remain blocked until corrected.

Editable resource

Download the template and retain its history.

Editable CSVDownload the RACI matrix Review the example and acceptance criteria

Original planning template. The example values are neither a benchmark nor an automatic recommendation. Adapt units, thresholds and ownership to the scope that was actually decided.

Template traceability

Editorial revision of this page.

Revision 1.1

Reviewed on 22 August 2026
Editorial owner: Marketing Plan in Action
Counter-example, blocking check and visible history added.
This revision describes the page; the CSV retains its own version field when present.

Explore the method

GuideBuild a RACI matrixApplication in the marketing plan GuideCompare RACI, DACI and RAPIDApplication in the marketing plan