Control · C54
Detect frequent marketing-plan errors
Which errors most often compromise execution before it starts?
Direct answer
A set of 24 controls ranks defects by frequency, severity and correction cost so systemic breaks are addressed first.
01Correct, temporarily accept or block approval according to observed severity.
02The rule, the evidence and the next review date stay visible.
How to use this
Move from the question to the deliverable.
Which errors most often compromise execution before it starts?
Correct, temporarily accept or block approval according to observed severity.
24-control set
Dataset · SQ-54
Rank 24 defects by frequency and severity
A list of errors becomes useful when it separates frequent defects from the rare breaks that make the plan impossible to execute.
Fictitious set of 30 plans examined with 24 controls grouped into eight families. The frequencies illustrate the sorting method.
- 01Observe
Code every defect against a binary rule and an accessible piece of evidence.
- 02Weight
Combine frequency, severity and propagation towards the other objects.
- 03Group
Handle together the defects that share a single cause.
- 04Order
Correct first the breaks that block funding, capacity or decision.
Sample of 24 controls over 30 plans
Every row aggregates three homogeneous controls. The defect rate shows the share of plans that failed at least one control in the family.
Priority = frequency × severity from 1 to 5 × propagation from 1 to 3| Family | Controls | Plans failing | Severity | Propagation | Priority |
|---|---|---|---|---|---|
| Objectives | Baseline · target · deadline | 21/30 | 4 | 3 | 84 |
| Initiatives | Contribution · evidence · stop | 18/30 | 4 | 3 | 72 |
| Budget | Full cost · phasing · reserve | 17/30 | 5 | 3 | 85 |
| Capacity | Net days · roles · bottlenecks | 22/30 | 5 | 3 | 110 |
| Roadmap | Milestones · buffers · dependencies | 16/30 | 4 | 2 | 43 |
| Governance | A/R · delegation · escalation | 14/30 | 5 | 3 | 70 |
| Steering | Thresholds · causes · reforecast | 19/30 | 4 | 2 | 51 |
| Risks | Exposure · trigger · response | 20/30 | 3 | 2 | 40 |
01Capacity is the first correction: it is at once frequent, severe and propagating.
02Risks are more often incomplete, but block the initial commitment less directly in this example.
03The ranking must be recalculated on the organisation’s own plans, not copied as a benchmark.
Fictitious data, not representative of a market. They illustrate a control structure.
Coherence controls
Minimum conditions before validation.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
Usable deliverable
24-control set
Explore the decision further with an interactive control, or start from a structured template to produce your deliverable.