Marketing decision rights to download: fields and controls

Decision question

Who may decide what, up to which threshold and with which evidence?

Editable CSV file

The template’s required fields.

This file is used to delegate a decision or define when it must go to committee. The related guide page explains the method. Here, the scope is limited to the columns, checks and example needed to complete the deliverable.

Decision

Describe one precise trade-off.

A decision verb is used.

Threshold

Set the boundary of delegation.

Amount, delay or risk is measurable.

Decision-maker

Name the authority.

The deputy is known.

Evidence

Specify the expected decision file.

Escalation is possible if evidence is missing.

Example structure

A concrete reading before completing the file.

Illustrative example to replace with plan data.
Decision	Threshold	Decision-maker	Delay
Reallocate budget	≤ €25k	Marketing director	3 d
Move milestone	≤ 5 d	Sponsor	2 d

Checks before use

Precise decision
Measurable threshold
Deputy named
Dated escalation

Counter-example

Completing “Decision” without satisfying “A decision verb is used.” creates a present but unacceptable deliverable. The row must remain blocked until corrected.

Editable resource

Download the template and retain its history.

Editable CSVDownload the decision-rights matrix Review the example and acceptance criteria

Original planning template. The example values are neither a benchmark nor an automatic recommendation. Adapt units, thresholds and ownership to the scope that was actually decided.

Template traceability

Editorial revision of this page.

Revision 1.1

Reviewed on 22 August 2026
Editorial owner: Marketing Plan in Action
Counter-example, blocking check and visible history added.
This revision describes the page; the CSV retains its own version field when present.

Explore the method

GuideDefine decision rightsApplication in the marketing plan GuideOrganise escalationApplication in the marketing plan