Contribution
Connect the initiative to an objective.
The contribution remains an explicit assumption.Structured template · MOD-06
Initiative portfolio to download: fields and controls
Decision question
Which initiatives should be funded, piloted, deferred or stopped using comparable criteria?
Editable CSV file
The template’s required fields.
This file is used to compose a portfolio compatible with the objectives, budget and capacity. The related guide page explains the method. Here, the scope is limited to the columns, checks and example needed to complete the deliverable.
Full cost
Add expenditure and internal workload.
The same convention applies throughout.Evidence
Qualify the available level of support.
Missing evidence is not scored as zero.Reversibility
Assess the ability to stop or reduce.
Exit costs are visible.Example structure
A concrete reading before completing the file.
| Initiative | Contribution | Cost | Decision |
|---|---|---|---|
| High-intent search | 4/5 | €95k | Fund |
| Partner programme | 4.2/5 | €70k | Pilot |
Checks before use
- Identical horizon
- Comparable full cost
- Workload included
- Decision recorded
Counter-example
Completing “Contribution” without satisfying “The contribution remains an explicit assumption.” creates a present but unacceptable deliverable. The row must remain blocked until corrected.
Editable resource
Download the template and retain its history.
Editable CSVDownload the initiative portfolio↓Review the example and acceptance criteriaOriginal planning template. The example values are neither a benchmark nor an automatic recommendation. Adapt units, thresholds and ownership to the scope that was actually decided.
Template traceability
Editorial revision of this page.
Revision 1.1
- Reviewed on 22 August 2026
- Editorial owner: Marketing Plan in Action
- Counter-example, blocking check and visible history added.
- This revision describes the page; the CSV retains its own version field when present.
Explore the method