Structured template · MOD-13

Marketing roadmap to download: fields and controls

Decision question

In which order should initiatives run without hiding the critical dependencies?

Editable CSV file

The template’s required fields.

This file is used to approve the sequence, the buffers and the milestone gates. The related guide page explains the method. Here, the scope is limited to the columns, checks and example needed to complete the deliverable.

01

Work package

Group deliverables that hold together.

The output of the package is verifiable.
02

Milestone

Set a dated decision.

The milestone is not merely an activity.
03

Dependency

Connect prerequisites and consequences.

The upstream owner is named.
04

Buffer

Protect the uncertain paths.

The buffer is not hidden inside tasks.

Example structure

A concrete reading before completing the file.

Illustrative example to replace with plan data.
Work packageMilestoneDateGate criterion
FramingBrief approved5 SeptemberMandate signed
ProductionKit ready25 SeptemberQA completed

Checks before use

  • Deliverable work packages
  • Decision milestones
  • Visible dependencies
  • Explicit buffers

Counter-example

Completing “Work package” without satisfying “The output of the package is verifiable.” creates a present but unacceptable deliverable. The row must remain blocked until corrected.

Editable resource

Download the template and retain its history.

Editable CSVDownload the marketing roadmapReview the example and acceptance criteria

Original planning template. The example values are neither a benchmark nor an automatic recommendation. Adapt units, thresholds and ownership to the scope that was actually decided.

Template traceability

Editorial revision of this page.

Revision 1.1

  • Reviewed on 22 August 2026
  • Editorial owner: Marketing Plan in Action
  • Counter-example, blocking check and visible history added.
  • This revision describes the page; the CSV retains its own version field when present.

Explore the method