Mandate
State the requested outcome and sponsor.
The expected decision fits in one sentence.Structured template · MOD-02
Marketing framing brief to download: fields and controls
Decision question
Which information must be obtained before building the plan?
Editable CSV file
The template’s required fields.
This file is used to authorise framing or suspend work while critical information is missing. The related guide page explains the method. Here, the scope is limited to the columns, checks and example needed to complete the deliverable.
Scope
Define markets, offers, channels and horizon.
Exclusions are explicit.Baseline
Retain a measurable starting point.
Date and source are stated.Open questions
List unknowns that block the plan.
Every question has an owner and date.Example structure
A concrete reading before completing the file.
| Section | Content | Owner | Deadline |
|---|---|---|---|
| Mandate | Prepare the France launch | Marketing leadership | 15 September |
| Question | Available CRM capacity | Marketing ops | 22 August |
Checks before use
- Signed mandate
- Dated scope
- Sourced baseline
- Critical questions assigned
Counter-example
Completing “Mandate” without satisfying “The expected decision fits in one sentence.” creates a present but unacceptable deliverable. The row must remain blocked until corrected.
Editable resource
Download the template and retain its history.
Editable CSVDownload the framing brief↓Review the example and acceptance criteriaOriginal planning template. The example values are neither a benchmark nor an automatic recommendation. Adapt units, thresholds and ownership to the scope that was actually decided.
Template traceability
Editorial revision of this page.
Revision 1.1
- Reviewed on 22 August 2026
- Editorial owner: Marketing Plan in Action
- Counter-example, blocking check and visible history added.
- This revision describes the page; the CSV retains its own version field when present.
Explore the method