Prioritisation matrix to download: fields and controls

Decision question

Does the ranking withstand a reasonable variation in weights and scores?

Editable CSV file

The template’s required fields.

This file is used to adopt a priority order or request additional evidence. The related guide page explains the method. Here, the scope is limited to the columns, checks and example needed to complete the deliverable.

Criterion

Define a distinct decision dimension.

Two criteria do not measure the same thing.

Weight

Make preferences explicit.

The sum equals 100%.

Score

Apply a documented scale.

Every score has a justification.

Sensitivity

Test another set of weights.

Ranking reversals are reported.

Example structure

A concrete reading before completing the file.

Illustrative example to replace with plan data.
Option	Value 40%	Effort 30%	Score
Option A	4	2	3.4
Option B	3	4	3.3

Checks before use

Non-redundant criteria
Total weight 100%
Score = sum(score × weight) / 100, rounded after the total
Sensitivity calculated

Counter-example

Completing “Criterion” without satisfying “Two criteria do not measure the same thing.” creates a present but unacceptable deliverable. The row must remain blocked until corrected.

Editable resource

Download the template and retain its history.

Editable CSVDownload the prioritisation matrix Review the example and acceptance criteria

Original planning template. The example values are neither a benchmark nor an automatic recommendation. Adapt units, thresholds and ownership to the scope that was actually decided.

Template traceability

Editorial revision of this page.

Revision 1.1

Reviewed on 22 August 2026
Editorial owner: Marketing Plan in Action
Counter-example, blocking check and visible history added.
This revision describes the page; the CSV retains its own version field when present.

Explore the method

GuideChoose the criteriaApplication in the marketing plan GuideCompare the initiativesApplication in the marketing plan