Control · C89
Validate and approve a marketing plan
Which conditions authorise firm, conditional or limited approval of the marketing plan?
Direct answer
Approval separates non-compensable conditions from correctable reservations, then assigns each condition, deadline and right of withdrawal.
01Approve, approve conditionally, limit or return the plan for correction.
02The rule, the evidence and the next review date stay visible.
How to use this
Move from the question to the deliverable.
Which conditions authorise firm, conditional or limited approval of the marketing plan?
Approve, approve conditionally, limit or return the plan for correction.
Four-state approval gate
Decision grid · SQ-89
Tell firm, conditional and limited approval from refusal
A high average must never offset a non-negotiable condition. The gate separates blockers from correctable reservations and caps the commitment while the evidence is missing.
Fictitious example: a €1.4m annual plan put to the committee, with incomplete measurement and production capacity under strain.
- 01Separate
Classify each condition as blocking, major or improvable before any scoring.
- 02Prove
Attach a dated item, an owner and a deadline to each condition.
- 03Decide
Apply the most restrictive state imposed by a condition that cannot be offset.
- 04Cap
Limit budget, duration or scope until the reservations are documented as lifted.
Approval gate with four states
The plan obtains 76/100 but stays approved under conditions: measurement is major and capacity limits the portfolio to €1.18m.
Final state = the most restrictive state among all conditions; blocking conditions are never offset| Condition | Criticality | Evidence | Status | Effect on commitment | Required state |
|---|---|---|---|---|---|
| Linked objectives | Blocking | Signed tree | Compliant | — | Firm |
| Full budget | Blocking | Finance control | Compliant | — | Firm |
| Capacity covered | Major | Workload at 118% | Gap | Cap at €1.18m | Conditional |
| Operational measurement | Major | Tracking at 72% | Gap | Pilot only | Conditional |
| Decision rights | Blocking | Approved matrix | Compliant | — | Firm |
| Contingency | Improvable | Two responses out of three | Partial | Close within 30 d | Limited |
01The conditional approval authorises €1.18m and not the full envelope of €1.4m.
02Moving to a firm commitment requires capacity brought below 100% and tracking above 90%.
03Every reservation has an expiry date; without new evidence, the limited authorisation is withdrawn.
Fictitious case. The states and thresholds must reflect the delegations and obligations of the organisation.
Coherence controls
Minimum conditions before validation.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
Usable deliverable
Four-state approval gate
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