Control · C23
Align objectives and KPIs
Does every objective have a measure that triggers action?
Direct answer
The control identifies objectives with no KPI, KPIs with no objective, missing definitions and thresholds with no decision.
01Complete or remove indicators that cannot steer a decision.
02The rule, the evidence and the next review date stay visible.
How to use this
Move from the question to the deliverable.
Does every objective have a measure that triggers action?
Complete or remove indicators that cannot steer a decision.
Objectives–KPI control
Decision grid · SQ-25
Check six objective–KPI alignment defects
A KPI is aligned only if it has a formula, a source, a frequency, a threshold, an owner and an associated action.
Illustrative control grid applied to five plan objectives.
- 01Inventory
List objectives, primary KPIs and guardrails.
- 02Test
Apply the six alignment conditions to every relationship.
- 03Classify
Distinguish between absence, ambiguity and contradiction.
- 04Repair
Add, redefine or remove KPIs that cannot be acted on.
Objective–KPI control matrix
Two of the five relationships fail: a metric with no threshold and a volume KPI that contradicts the efficiency objective.
| Objective | KPI | Formula | Threshold | Action | Status | Correction |
|---|---|---|---|---|---|---|
| Grow pipeline | Sourced pipeline | Yes | €4.5m | Reallocate | Aligned | — |
| Improve conversion | MQL → opportunity | Yes | 15% | Review qualification | Aligned | — |
| Reduce CAC | MQL volume | Yes | None | Not defined | Contradictory | Add cost and quality |
| Retain customers | Renewal rate | Yes | 88% | Activate risk plan | Aligned | — |
| Shorten cycle | Median duration | Partial | None | Not defined | Incomplete | Define cohort and threshold |
01MQL volume can rise while CAC deteriorates; it must not be the primary efficiency KPI.
02Median duration requires a cohort definition to avoid composition effects.
03A KPI without an associated action remains a descriptive measure, not a steering tool.
Fictitious example. The grid checks whether the KPIs are governable, not their causal power.
Coherence controls
Minimum conditions before validation.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
Usable deliverable
Objectives–KPI control
Explore the decision further with an interactive control, or start from a structured template to produce your deliverable.