Comparison · C98
Sequence the opening of approved channels
In which order should approved channels open when prerequisites and capacity are not ready at the same time?
Direct answer
The register connects every approved channel to a wave, prerequisite, reserved capacity, owner, evidence and stop rule.
01Open, condition, prepare or defer each channel without re-ranking the mix.
02The rule, the evidence and the next review date stay visible.
How to use this
Move from the question to the deliverable.
In which order should approved channels open when prerequisites and capacity are not ready at the same time?
Open, condition, prepare or defer each channel without re-ranking the mix.
Sequenced opening register
Decision grid · SQ-98
Sequence the opening of channels already approved
The plan does not select the mix. It checks that every channel retained has its prerequisites, capacity, owner, monitoring and stop rule before opening.
Fictitious launch of a B2B offer with four channels already approved and three opening waves.
- 01Import
Reference the channels approved by the mix decision.
- 02Prepare
Assign prerequisites, capacity, owner, date and opening evidence.
- 03Sequence
Organise the waves according to dependencies and operational capacity.
- 04Gate
Open, defer or stop under a rule fixed before the result.
Sequenced opening register for four approved channels
The register does not reclassify the channels. It makes visible the conditions that authorise their opening and their stop.
Openable channel = source approval + prerequisite + reserved capacity + owner + tracking + stop rule| Approved channel | Wave | Prerequisite | Owner | Capacity | Date | Evidence | Status |
|---|---|---|---|---|---|---|---|
| Search | 1 | Tracking validated | Acquisition lead | 12 d | 2 September | Acceptance complete | Ready |
| ABM | 1 | List and routing | Demand gen | 18 d | 2 September | Accounts assigned | Conditional |
| Partners | 2 | Contract and enablement | Channel lead | 14 d | 16 September | Kit accepted | Prepare |
| Webinar | 3 | Participant follow-up | Field marketing | 8 d | 30 September | Capacity missing | Deferred |
01Search and ABM share the first wave, but ABM stays conditional until routing is proven.
02The webinar is deferred for lack of follow-up capacity, without questioning its mix approval.
03Every channel keeps a stop rule with a threshold, an observation window, a decider and a fallback action.
Fictitious case. This page sequences channels already approved; it chooses neither the mix nor the investment parameters.
Coherence controls
Minimum conditions before validation.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
Usable deliverable
Sequenced opening register
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