Template · C86
Make an approved ICP executable
Does the approved segment have the criteria, exclusions, resources, owners and expansion conditions required for execution?
Direct answer
The gate takes the segment decision as input and blocks activation when scope, capacity, evidence or ownership remains implicit.
01Open, condition or block ICP activation without reselecting the segment.
02The rule, the evidence and the next review date stay visible.
How to use this
Move from the question to the deliverable.
Does the approved segment have the criteria, exclusions, resources, owners and expansion conditions required for execution?
Open, condition or block ICP activation without reselecting the segment.
ICP execution gate
Decision grid · SQ-86
Turn a validated ICP into an executable launch scope
The choice of segment is an input to the plan. This page checks that the target, the exclusions, the owners, the resources and the widening conditions are explicit enough to start execution.
Fictitious move from an approved segment decision to a first B2B activation scope.
- 01Reference
Link the segment retained to its source decision and its date.
- 02Bound
Describe inclusion, exclusion, prepared volume and service capacity.
- 03Assign
Name the owners, resources and dependencies of the launch.
- 04Widen
Set the evidence, the threshold and the date before any extension of the scope.
Execution gate for an already approved ICP
The gate does not choose the segment. It blocks activation if a critical execution input is missing.
ICP ready = source decision + inclusion criteria + exclusions + capacity + owner + date| Input | Value received | Evidence | Owner | Date | Status |
|---|---|---|---|---|---|
| Source decision | SaaS ICP · 200–1,000 employees | Decision STR-12 | Strategy leadership | 12 August | Received |
| Inclusion | Region, size, stack and buying signal | Checked list | Revenue ops | 20 August | Ready |
| Exclusions | Accounts without integration capacity | Documented rule | GTM lead | 20 August | Ready |
| Prepared volume | 250 accounts | Usable list | Demand gen | 25 August | Ready |
| Service capacity | Critical role missing | Workload plan | Customer success | 25 August | Blocking |
| Expansion | Evidence + threshold + review | To define | GTM sponsor | W8 | Conditional |
01The segment decision is received and is not recalculated by the plan.
02Missing service capacity blocks activation despite a usable list.
03Widening requires evidence, a threshold and a date defined before launch.
Fictitious case. An attractive segment without a usable list, service capacity or owner is not ready to be activated.
Coherence controls
Minimum conditions before validation.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
Usable deliverable
ICP execution gate
Explore the decision further with an interactive control, or start from a structured template to produce your deliverable.