Framework 09 / 12
Verify product, offer and organisational readiness
Can the organisation launch defensibly, and which conditions are still open?
Decision
Issue a go, conditional go or no-go decision.
Bring together the launch conditions and make blockers assignable. This step produces reviewable commitments and flags information that remains too fragile to justify a trade-off.
01Launch decision
02Blockers
03Owners
04Realistic date
Decision grid · SQ-41
Issue a no-go when a critical prerequisite is missing
Readiness weights eight dimensions and blocks launch when a critical condition is not evidenced.
Illustrative case: a B2B launch planned in three weeks.
- 01Weight
Rank dimensions by their effect on launch.
- 02Prove
Require evidence rather than a completion statement.
- 03Block
Identify critical conditions below threshold.
- 04Decide
Issue go, conditional go or no-go with resolution dates.
Readiness score: 77/100, no-go while two blockers remain
The total exceeds 75, but tracking and support remain below their critical thresholds.
Readiness = Σ (dimension score × weight) ÷ Σ weights, provided no critical blocker remains| Dimension | Weight | Score | Evidence | Threshold | Decision |
|---|---|---|---|---|---|
| Offer and pricing | 15 | 90 | Signed packaging | 80 | Go |
| Product | 15 | 85 | Release candidate | 80 | Go |
| Sales | 15 | 80 | 92% trained | 75 | Go |
| Messaging | 10 | 85 | Tests validated | 75 | Go |
| Tracking | 15 | 55 | Two events missing | 80 | Blocker |
| Support | 10 | 60 | Escalation incomplete | 75 | Blocker |
| Channels | 10 | 80 | Plans active | 70 | Go |
| Risks | 10 | 75 | Register funded | 70 | Go |
01The weighted score is 76.5, rounded to 77, but the two blockers impose a no-go.
02Tracking must reach 80 and support 75 no later than five days before launch.
03Otherwise the decision remains no-go; a reduced scope requires a separate approved readiness grid.
Fictitious example. Critical dimensions depend on product, compliance and launch irreversibility.
Minimum controls
What the plan must make visible.
Status, evidence, owner and next review date.
Status, evidence, owner and next review date.
Status, evidence, owner and next review date.
Status, evidence, owner and next review date.
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