Framework 12 / 12

Connect sensitive assumptions, triggers and conditional decisions

Decision question

What would tip the plan over, and which option should then be activated?

Decision

Choose a robust scenario and prepare the conditional decisions.

Compare the effects on results, budget, capacity, timing and risks. This step produces reviewable commitments and flags information that remains too fragile to justify a trade-off.

Expected outputs

01Scenarios

02Sensitivities

03Risk register

04Switching rules

Original chart · SQ-43

Calculate expected exposure before choosing a scenario

Risk is compared through probability, impact and response effectiveness. Residual exposure is included in the scenario.

Working context

Illustrative dataset of five material risks in an annual plan.

  1. 01Quantify

    Estimate probability and impact using a common convention.

  2. 02Respond

    Describe prevention, contingency, cost and expected effectiveness.

  3. 03Residualise

    Calculate exposure after the response.

  4. 04Compare

    Include response cost and exposure in the scenarios.

Original element

Residual exposure of five risks

Product delay remains the leading risk after treatment and conditions the growth scenario.

Calculation methodResidual exposure = probability × impact × (1 − response effectiveness)
Product
€130kMaximum exposure
CAC
€52.5kReallocation threshold
Content
€32kExternal reserve
Tracking
€16.5kGate
Expert
€16.2kDocumentation
RiskProbabilityImpactEffectivenessExposureDecision
Product delay40%€500k35%€130kProgressive launch
Higher CAC35%€300k50%€52.5kReallocation threshold
Content capacity50%€160k60%€32kExternal reserve
Incomplete tracking25%€220k70%€16.5kMandatory gate
Expert departure15%€180k40%€16.2kDocumentation
CSV · residual exposureDownload the risk–scenario register
Decision interpretation

01Total residual exposure reaches €247.2k.

02The Growth scenario requires a specific contingency for product delay.

03A response cost is funded only when it reduces more exposure than the resources it consumes.

Fictitious data. Probabilities and impacts must be reviewed against observable thresholds and events.

Minimum controls

What the plan must make visible.

01Quantified assumptions

Status, evidence, owner and next review date.

02Defined thresholds

Status, evidence, owner and next review date.

03Funded contingency

Status, evidence, owner and next review date.

04Reversible options

Status, evidence, owner and next review date.

Related resources

Scenario comparator and decision content.

Next step · 01Marketing plan