Guide · C37
Run a marketing steering committee
How can a review become a decision-making forum?
Direct answer
The committee deals only with material variances, options, risks, expected decisions and accountable owners, using a defined cadence and thresholds.
01Set the agenda, participants, evidence and expected decisions.
02The rule, the evidence and the next review date stay visible.
How to use this
Move from the question to the deliverable.
How can a review become a decision-making forum?
Set the agenda, participants, evidence and expected decisions.
Decision agenda
Downloadable template · SQ-39
Design a committee to make four decisions in 60 minutes
A useful committee measures its decision output: decisions made, time consumed, conditions set and actions assigned.
Illustrative agenda grid for a monthly plan review.
- 01Prepare
Circulate the facts, variances and options before the session.
- 02Limit
Table at most four decisions, each with an explicit request.
- 03Pace
Allocate the time by materiality and irreversibility.
- 04Record
Log the decision, its conditions, its owner and the next review.
Sixty-minute decision agenda
Forty-five minutes are reserved for decisions; the rest covers opening, risks and closing.
Decision yield = decisions made ÷ meeting minutes × 60| Sequence | Duration | Subject | Output | Owner |
|---|---|---|---|---|
| Opening | 5 min | Material variances | Agenda approved | Chair |
| Decision 1 | 12 min | €60k reallocation | Go / no-go | Finance |
| Decision 2 | 12 min | ABM 30 → 15 accounts | Scope | Marketing |
| Decision 3 | 11 min | Launch delay | Date | Product |
| Decision 4 | 10 min | Event cancellation | Stop | Sponsor |
| Risks | 5 min | New triggers | Owners | PMO |
| Close | 5 min | Log and actions | Approval | Secretary |
01Four decisions in 60 minutes give an output of 4 decisions per hour.
02A topic without an explicit request is taken off the agenda and handled as written information.
03Every conditional decision receives a date for lifting the condition before closing.
Illustrative template. The timing must be adapted to materiality and to how well the files are prepared.
Coherence controls
Minimum conditions before validation.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
Usable deliverable
Decision agenda
Explore the decision further with an interactive control, or start from a structured template to produce your deliverable.