Template · C108
Steering committee deck: a decision-by-decision template
How should a marketing steering committee deck be built so that it produces decisions rather than an activity presentation?
Direct answer
The deck follows the order of the decisions requested: a summary, then one page per decision with the request, the costed options, the recommendation and the review condition; completed activity goes to the appendix.
01Include, postpone or remove each topic from the deck according to whether it carries an explicit, costed request for a decision.
02The rule, the evidence and the next review date stay visible.
How to use this
Move from the question to the deliverable.
How should a marketing steering committee deck be built so that it produces decisions rather than an activity presentation?
Include, postpone or remove each topic from the deck according to whether it carries an explicit, costed request for a decision.
Committee deck template
Downloadable template · SQ-108
Build the deck page by decision, not by activity
A deck organised by team or channel tells the story of activity; organised by decision, it tells the committee what it must settle. Each page carries a request, costed options and a recommendation.
Illustrative case: a monthly 60-minute steering committee, four decisions requested and a seven-page deck excluding the appendix, aligned with the committee’s decision agenda.
- 01Order
Rank the decisions by materiality and irreversibility, as in the agenda.
- 02Phrase
Write the exact request as the title of each page: “Reallocate €60k from events to ABM”.
- 03Cost
Present at least two options with their cost, expected effect and risk.
- 04Relegate
Move completed activity, indicators with no threshold crossed and methodological detail to the appendix.
Committee deck template
The template follows the agenda: a summary, the KPIs past threshold, one page per decision requested and a record. Each line shows the question settled and the time allotted in the meeting.
| Page | Content | Question settled | Time in session | Owner |
|---|---|---|---|---|
| 1 · Summary | Four requests, impact and recommendation | Agenda approved | 5 min | Chair |
| 2 · KPIs past threshold | Indicators that crossed an action threshold | Variances to address | 5 min | PMO |
| 3 · Decision 1 | Reallocate €60k: two costed options | Go or no-go | 12 min | Finance |
| 4 · Decision 2 | ABM from 30 to 15 accounts: effect on pipeline | Scope | 12 min | Marketing |
| 5 · Decision 3 | Move the launch by four weeks | Date | 11 min | Product |
| 6 · Decision 4 | Stop the March event | Stop | 10 min | Sponsor |
| 7 · Record | Decisions, conditions, owners, next review | Approval | 5 min | Secretary |
01The four decision pages take 45 of the 60 minutes: the deck mirrors the agenda, page for page.
02Each page title is a request, not a topic: the committee knows what it is settling before opening the page.
03The month’s activity appears only in the appendix; it is read before the meeting, not presented.
Illustrative case. The number of pages and the timings adapt to the number of decisions; a topic with no explicit request leaves the deck.
Reference sources
Coherence controls
Minimum conditions before validation.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
Usable deliverable
Committee deck template
Explore the decision further with an interactive control, or start from a structured template to produce your deliverable.