Comparison · C79
Define an evidence contract before commitment
Which evidence must be delivered, by whom and when before an initiative is opened, extended, maintained or stopped?
Direct answer
The contract connects decision, KPI, baseline, expected evidence, owner, deadline and consequence of absent evidence without choosing a causal method.
01Authorise, cap, defer or revise the commitment according to the evidence contract.
02The rule, the evidence and the next review date stay visible.
How to use this
Move from the question to the deliverable.
Which evidence must be delivered, by whom and when before an initiative is opened, extended, maintained or stopped?
Authorise, cap, defer or revise the commitment according to the evidence contract.
Evidence contracts by decision
Critical comparison · SQ-79
Define the expected evidence before committing the initiative
The plan does not choose the causal method. It states the decision to inform, the evidence expected, its owner, its delivery date and the consequence of evidence that is missing or insufficient.
Fictitious evidence contract for four decisions in a quarterly portfolio.
- 01Name
Describe the decision, the KPI, the reference and the cost of an error.
- 02Contract
Fix the evidence expected, its owner and its deadline before the result.
- 03Set thresholds
Define what authorises, conditions or blocks the commitment.
- 04Revise
Record the consequence of evidence that is missing, late or insufficient.
Four evidence contracts tied to a decision
The comparison bears on the completeness of the decision contract, not on a ranking of measurement methods.
| Decision | KPI | Baseline | Expected evidence | Owner | Deadline | Revision threshold |
|---|---|---|---|---|---|---|
| Open a pilot | Activation | Frozen baseline | Directional signal accepted | Marketing ops | W2 | Absent: defer |
| Extend the initiative | Contribution | Pilot completed | Causal evidence required | Measurement owner | W6 | Insufficient: cap |
| Maintain the budget | Net result | Approved plan | Method supplied by measurement team | Finance + measurement | End Q2 | Variance: reforecast |
| Stop | Maximum loss | Decided threshold | Verifiable observation | Initiative owner | Weekly | Threshold crossed: stop |
01The measurement method is supplied by the competent owner and is not determined by this page.
02Insufficient evidence caps the commitment instead of being offset by an overall score.
03Every contract keeps the operational consequence of a delay or of missing evidence.
E0 framework. An attribution signal does not become incremental evidence by editorial decision; any causal conclusion requires its own E3 protocol.
Coherence controls
Minimum conditions before validation.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
Usable deliverable
Evidence contracts by decision
Explore the decision further with an interactive control, or start from a structured template to produce your deliverable.