Use case · C51
Launch a new offer in stages
Which evidence authorises the move from exploration to deployment?
Direct answer
Five gates cap risk spend and require separate evidence for the problem, offer, sales capacity, experience and economics.
01Continue, correct, limit the segment or stop at each gate.
02The rule, the evidence and the next review date stay visible.
How to use this
Move from the question to the deliverable.
Which evidence authorises the move from exploration to deployment?
Continue, correct, limit the segment or stop at each gate.
Grid of five funded gates
Decision grid · SQ-54
Limit expenditure at risk with five gates
Each gate requires different evidence and caps cumulative commitment before the next phase becomes irreversible.
Illustrative case: a new B2B service offer, with a maximum investment of €220k before deployment.
- 01Break down
Separate problem, offer, sales, experience and economics.
- 02Prove
Define observable evidence and a threshold before each expenditure.
- 03Cap
Limit cumulative commitment while the dominant uncertainty remains.
- 04Decide
Continue, correct, restrict or stop at every gate.
Five gates and €220k of progressive commitment
The sales gate blocks industrialisation: only 4 of 12 offers are accepted, below the threshold of 6.
| Gate | Required evidence | Threshold | Actual | Cumulative risk | Decision |
|---|---|---|---|---|---|
| G1 · Problem | Qualified interviews | ≥15 with common motive | 18 | €15k | Pass |
| G2 · Offer | Proposition tests | ≥60% preference | 68% | €35k | Pass |
| G3 · Sales | Offers accepted | ≥6 of 12 | 4 of 12 | €70k | Correct |
| G4 · Experience | Successful pilots | ≥80% | Not launched | €120k | Wait |
| G5 · Economics | Margin after service | ≥55% | Not measured | €220k | Wait |
01The offer must not commit the remaining €150k before the sales gate is corrected.
02The next expenditure funds sales evidence, not a volume campaign.
03Two cycles below 6 accepted offers trigger segment reduction or a stop.
Fictitious case. Gates reduce exposure but remove neither selection risk nor market uncertainty.
Coherence controls
Minimum conditions before validation.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
Usable deliverable
Grid of five funded gates
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