Use case · C52
Prepare a marketing executive committee
How can a substantial briefing pack become explicit, comparable decisions?
Direct answer
The decision brief separates the finding, options, impacts, recommendation, disagreements and review conditions for each expected trade-off.
01Secure a decision, an accountable owner and a due date for every item submitted.
02The rule, the evidence and the next review date stay visible.
How to use this
Move from the question to the deliverable.
How can a substantial briefing pack become explicit, comparable decisions?
Secure a decision, an accountable owner and a due date for every item submitted.
Decision note template
Downloadable template · SQ-55
Condense the dossier into three assigned decisions
The note does not summarise every analysis. For each trade-off it presents comparable options, consequences and the recommendation.
Illustrative template for a 45-minute executive committee deciding budget, timing and risk level.
- 01Isolate
State each decision with a verb, object, amount and date.
- 02Compare
Present two or three options using the same units and assumptions.
- 03Recommend
Name the proposed choice, trade-offs and conditions.
- 04Trace
Record the decision, owner, effective date and next review.
Decision note for three trade-offs
The format keeps the committee focused on the decisions actually expected and preserves useful disagreements without burying the options.
| Decision | Options | Compared impact | Recommendation | Condition | Decision-maker |
|---|---|---|---|---|---|
| Approve envelope | €480k / €540k / €600k | €5.42m / €5.86m / €6.20m | €540k | Conversion ≥ 22% | Executive management |
| Authorise launch | Full / pilot / defer | Exposure €180k / €65k / €20k | Pilot | Compliance signed | Offer sponsor |
| Fund capacity | Internal / external / rephase | €90k / €115k / €40k | External reinforcement | 12 weeks maximum | Marketing management |
01The committee can cover all three decisions in 30 minutes and reserve 15 minutes for disagreements.
02Every recommendation contains a measurable review condition.
03The detailed dossier remains an evidence appendix; it does not replace a clearly stated decision.
Fictitious example. Amounts and decision rights must follow the organisation’s actual delegations.
Coherence controls
Minimum conditions before validation.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
Usable deliverable
Decision note template
Explore the decision further with an interactive control, or start from a structured template to produce your deliverable.