Control · C44
Run the post-launch review
Is the launch progressing normally, or does it require intervention?
Direct answer
The review compares the actual cohort with an expected trajectory, separates acquisition, activation and retention, then triggers action at the first material variance.
01Accelerate, correct activation, narrow the segment or stop the expansion.
02The rule, the evidence and the next review date stay visible.
How to use this
Move from the question to the deliverable.
Is the launch progressing normally, or does it require intervention?
Accelerate, correct activation, narrow the segment or stop the expansion.
Cohort adoption curve
Original chart · SQ-47
Read an adoption curve that plateaus at 61%
The post-launch review compares an expected trajectory with a constant cohort. It separates an acquisition shortfall from an activation shortfall.
Illustrative cohort of 200 targeted accounts, followed for six weeks after launch.
- 01Cohort
Keep the same population and the same entry date throughout the reading.
- 02Set milestones
Fix the expected trajectory before observing the results.
- 03Break down
Separate accounts reached, activated, recurring and lost.
- 04Intervene
Trigger an action when the variance exceeds the threshold two periods in a row.
Cumulative cohort activation at six weeks
The real trajectory follows the plan until week 3, then plateaus. The problem lies after the first activation.
| Week | Cumulative target | Cumulative actual | Gap | Reading |
|---|---|---|---|---|
| W1 | 12% | 10% | −2 pt | Normal |
| W2 | 25% | 22% | −3 pt | Normal |
| W3 | 40% | 39% | −1 pt | On track |
| W4 | 58% | 52% | −6 pt | Alert |
| W5 | 72% | 58% | −14 pt | Intervene |
| W6 | 82% | 61% | −21 pt | Intervene |
01The variance becomes material in week 5, after two periods of drift.
02Initial acquisition is sufficient; the action must address onboarding, proof of value and follow-up.
03Expansion to a new segment is suspended until activation returns above 70%.
Fictitious data. A cumulative curve must be completed by retention and intensity of use.
Coherence controls
Minimum conditions before validation.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
The status, the evidence and the owner must be available for review.
Usable deliverable
Cohort adoption curve
Explore the decision further with an interactive control, or start from a structured template to produce your deliverable.